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It’s hilarious to me that to find hot chicks (since of course, they don’t know any personally), they decide to post something on Craigslist of all places :) PS. Otherwise, you won’t ever get past the zero audience stage. So spam those mailing lists, post in those forums, e-mail all those little blogs. But this "feet on the street" step is what’s necessary to get that initial traction. Rather than coding or strategizing or building, instead you are doing the Internet equivalent of standing on a street corner handing out flyers. You have to get into the channels where your users are, expose them to your shiny new product, and go from there.Ī lot of that can seem like low-value work. That initial traction comes from a very small group of people, the early adopters, who are the only ones who are willing to use your site without any references or recommendations.Įspecially in a community site, where you need to solve a chicken-and-the-egg problem of users versus content, it’s hard to get the flywheel turning.Īnd just as every startup goes through this stage, the way out is almost always the same – if you did your job in the concept formation, meaning that your target market has been identified and they actually like your product, then it just takes a lot of sweat to get the flywheel turning. And almost consistently across the board, the first phrase is very rough. You always go through a step where, after a tremendous amount of hard work and inflated expectations, you watch your baby take its first couple steps. Honestly, it’s even worse when you feel like you’re leading a team, because the other guys are depending on you for vision and instruction, and it can be easy to feel like you’ve let them down.īut the important part to realize is that EVERY business goes through this stage. It calls into question why you are doing what you’re doing, and it makes you wonder if your fundamental assumptions are wrong. I’ve been in exactly this mood with my friends, working on little side projects, and let me tell you – it sucks. Los Angeles promising attractive females $100 if they’d post 10 videos So, Karim recounts, they posted an ad on Craigslist in Viewers, the three figured the best thing would do would be to get hotĬhicks involved. To watch this, they complain “This is lame.” To try to attract YouTube boys sitting around pondering their existence. There are a lot of interesting bits to the YouTube story, but this paragraph was my favorite:
Link: YouTube: From Concept to Hyper-growth.
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